Released on: August 3, 2008, 5:42 pm

Press Release Author: Michele Brown

Industry: Internet & Online

Press Release Summary: RetailBrain.com offers new lead exchange community for online
merchants

Press Release Body: New York, NY, August 4, 2008 - In the $170 Billion eCommerce
market, RetailBrain.com, offers a new twist on the idea of shared community
resources. The unusual site offers online merchants an opportunity to exchange the
names of buyers who have purchased similar products.

\"eTailers spend thousands of dollars every month on Google AdWords and the
comparison shopping engines,\" says Chief Marketing Officer, Michele Brown. \"We help
them get highly targeted leads without having to spend all that up-front cash. Our
conversion rates are higher and their customers receive offers for products and
services they actually want.\"

RetailBrain is the 'brain child' of a group of online merchants who sell on
marketplaces like Ebay, Amazon and osCOmmerce. "The driving ideal and mission
behind this initiative," says Brown, "is to give the growing market of online
merchants a trusted forum to swap leads."

The cost to capture a new lead is roughly 5 to 10 times more expensive than selling
to a customer who has purchased from a vendor previously. The customer lifecycle
can be more easily managed and benefit both the buyer and seller. RetailBrain
essentially expands the ability of the merchant to build customer loyalty by
including a wider community of resources for consumers to select from.

The exchange system is based on the idea of a self-regulating community that
monitors the quality of the members and contributed lists through a public rating
system. The system will record the number of good exchanges as well as bad ones.
To avoid slipping into the dangerous area of spam, limits on each merchant list
contributions will be established up front.

There is a wide divide between the cost of lead acquisition and lead maintenance.
"It's a lot easier to keep existing customers happy than it is to guess what a new
customer wants," says Brown, "RetailBrain allows smaller merchants to keep their
customers happier, and build stronger loyalty." In the end online retailers will
spend less money guessing in the dark about the best keywords, and instead openly
share historical customer information so that everyone benefits.


For more information on RetailBrain.com, contact Michele Brown at 212-899-080,
michele@retailbrain.com or visit http://www.retailbrain.com/.

ABOUT RetailBrain.com - based in New York, NY, RetailBrain.com is a new online
merchant community.




Web Site: http://retailbrain.com

Contact Details: Michele Brown
200 W. 23rd street
New York, NY 10023
mechele7@gmail.com